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Cases and more

Welcome to my blog! My Name is Holger Hellinger. As a Director of Experience Engineering at Publicis Sapient, I bring over 20 years of expertise in leading dynamic teams and managing innovative web projects. This space is where I'll share case studies, code snippets, and insights into creating user-centric, accessible web experiences. Dive into my world of Agile project management, web design, SEO, and effective CMS scaling. Join me in exploring the intersection of technology and leadership, and how these elements combine to forge exceptional digital experiences.

Latest 4 Posts

  1. The Agentic Design Workflow - Orchestrating MCP and AI for Scale

    Explore how MCP Apps, the Figma MCP Server, and Storybook MCP form a continuous design system flow, replacing manual handoffs with AI-driven orchestration that turns annotations and tokens into production-ready code without pixel-perfect mockups.

  2. The DIDit Paradox – When Digital Sovereignty Burns the Planet

    As the open-source community celebrates Digital Independence Day, we must face a hard truth. Decentralizing from Big Tech often comes with a massive, hidden environmental cost.

  3. Optimized into Irrelevance – When AI does the thinking for us

    AI promises efficiency but risks optimizing web design into irrelevance. Explore how to break the feedback loop of uniform design and use AI to boost, rather than replace, your brand's soul.

  4. Why AI Is Making Frontend Average

    AI tools suggest what is common, not what is current. Modern CSS features exist, but AI keeps pushing old patterns. This post explains why and how we can change it.

28 more posts can be found in the archive.