Cases and more
Welcome to my blog! My Name is Holger Hellinger. As a Director of Experience Engineering at Publicis Sapient, I bring over 20 years of expertise in leading dynamic teams and managing innovative web projects. This space is where I'll share case studies, code snippets, and insights into creating user-centric, accessible web experiences. Dive into my world of Agile project management, web design, SEO, and effective CMS scaling. Join me in exploring the intersection of technology and leadership, and how these elements combine to forge exceptional digital experiences.
Latest 4 Posts
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Why Coding Agents Cannot Replace Experience Engineering
Why coding agents cannot replace software engineers. Building digital products requires client discovery, domain expertise, interface design, and human friction that AI cannot duplicate.
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The Dark Factory Trap: Finding the Sweet Spot for AI in Engineering
Why fully autonomous dark factories risk model collapse, and how human in the loop pipelines keep digital products reliable, accessible, and clean.
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Why the Dark Factory Fails for User Interfaces
Fully automated AI coding is popular. But when we build user interfaces, a dark factory fails. We need human empathy and unique brands.
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EU Pay Transparency Directive: A Shift in Hiring Culture
The EU Pay Transparency Directive comes into effect in June 2026. This post explores its impact on recruitment workflows, candidate rights, and company culture.
36 more posts can be found in the archive.